Thursday, September 13, 2007

My Tiny Ease
You read it correctly, there's a new name to this blog. While "My Tiny E" served this blog well during the years of a single daughter, I believe the addition of a second daughter means it's time to change the brand stategy and upgrade identity. As you may recall, "My Tiny E" was chosen for two reasons:

* Because TinyE looked like a Tiny Elvis in her white baby jumpsuit (a la the Saturday Night Live skit - Tiny Elvis)
* Because she is a Tiny Extrovert.

Therefore, playing on the equity and reputation of our original name, and with a touch of bittersweet, let me introduce "My Tiny Ease":

* In recognition of the Two Tiny Extroverts who now rule our roost.
* In recognition that while most of my week is stuffed with ridiculous responsibilities like work and cleaning, the girls still offer me one precious, fleeting space of Tiny Ease.

My Tiny Ease looks forward to the opportunity of continuing its mission: posting regular heaps of emotional drivel, opinionated rants, and irreverent observations, regardless of audience preference or existence.

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